Product Management is a process of organising and managing details of each product that an organisation sells to its customers. While an organisation deals in multiple products, it becomes mandatory to streamline the process of keeping the complete product information in detail. The information should be easily retrieval, so it has to be maintained centralized and in a structured way.
Benefits of Product Management:
CRM for Product Management:
In an organisation, each department – Sales, Service, Manufacturing, Product Planning, procurement, purchase planning etc needs and efficient, detailed product information storage and retrieval system. Information management facilitates healthy communication & coordination among all departments required similar information for their strategic use. CRM provides them a single platform to organise product information and centralise information storage and retrieval access.
CRM brings forth a very robust & dynamic product management module. You need to setup & configure item details, only once and you are ready with a structure of capturing the information in the system.
One can configure by an easy excel upload and can organize data of the products on the basis of principal, category ,sub category, Ref ID, Tariff heading, purchase price etc.
Product module has provision of maintaining hundreds of products with unique ref ID’s(Alphanumeric).
An organisation can associate other important information like product specifications, multiple units measurement.
If an organisation is dealing with multiple currencies like in export companies ,then currency wise product price can also be configured
The access levels can also be defined in the product master that means that the concerned manager can only have the access to view the product and if allowed make changes (pricing, specifications etc) to it.
Organisation has this facility, while configuring any product into the masters, it can assign it to any executive in sales team, who will be responsible to get sales number for product.
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