Brand promotion is a crucial factor in the social expansion of a product. You need to advertise your product to get a better foothold in market. There a lot of ways to echo your brand in market. Brand advocates can be found in various roles .They can support by sharing their favorites in social media, producing remarkable content in the favor, spread positive word of mouth, eager to give latest feedbacks that are filled with appreciation etc.
Now, with the avalanche of digital revolution, there are aroused many ways to promote your product. Television ads, brand promotions in the internet, social media, etc have brought a big difference in crafting the brand equity. Marketers have categorized some of the most influential type of brand /product advocates so that the brands could recognize them utilize them for increasing ROI
Brand Ambassadors: – If one of your most preferable sports icon is following Adidas, you will definitely be inspired. This techniques works and is used by most of the brands, for their product promotion.
Direct Consumers – A Positive word of mouth and appreciation is one of the greatest source of product promotion. Once your customer is convinced, he or she will definitely recommend your product to its vicinity and so on. Thus its important to give best services to the customers to have word of mouth recommendation through them.
Employee Advocates -Employees who are passionate about the company and its products. They use their personal networks to promote the brand and its offerings. An employee sharing behind-the-scenes content and product updates on their personal social media accounts.
Online Recommenders:- Online Recommenders are those, who give reviews and comments regarding the product description. Online marketing is gaining strength and before purchasing product, people first prefer to do their homework b studying its feedbacks and reviews available online. Here comes the role of Online Recommenders. With influential feedbacks, they can drive much significant traffic to your brand.
Social Media:- Is its importance unknown? Of course not, it’s the most powerful tool today which bring multiple advantages all together. It brings more and more internet traffic and help improving Research Engine ranking, help in viral marketing by promoting products through likes and comments . Judicious use of social media can bring you closer to your end consumers
Strategies to Leverage Product Advocates
- Identify and Engage Potential Advocates : – Use social listening tools to identify individuals who are already talking about your brand positively. Engage with them by acknowledging their support and offering exclusive perks or information.
- Create a Structured Advocacy Program : – Develop a formal program that outlines the benefits and expectations for your advocates. This can include exclusive access to new products, special discounts, and recognition on your brand’s platforms.
- Provide High-Quality Content : – Equip your advocates with compelling content that they can share with their networks. This can include high-quality images, videos, and well-crafted messages that highlight the benefits of your products.
- Encourage Authenticity : – Authenticity is key to effective advocacy. Encourage your advocates to share their genuine experiences and opinions about your products. Authentic endorsements are more likely to resonate with their audience.
- Measure and Reward Advocacy Efforts :- Track the impact of your advocacy program using metrics such as engagement rates, referral traffic, and sales conversions. Reward your top advocates with incentives such as gift cards, exclusive products, or public recognition.
- Foster Long-Term Relationships :- Building long-term relationships with your advocates can lead to sustained support and promotion. Regularly engage with them, provide ongoing support, and show appreciation for their efforts.
By effectively leveraging influential product advocates, you can enhance your brand’s reach, credibility, and customer loyalty. Remember, the key to successful advocacy is building genuine, mutually beneficial relationships with individuals who are passionate about your brand.
