Just like the never ending technologies which are available in the present environment there are advances in hacking as well.
In the present business world, where CRM software is used widely in the business, it becomes important to keep all the data safe and secure. Every business has certain essential data depending upon the size of the business and maintaining the data with utmost security is also important. Small businesses and startups are more prone to such hacking issues where they are unaware about the tricks and tactics of the hackers.
Every best CRM software comes up with the powerful tools in order to access and control your records. You can also share and collaborate on records with different departments. As a business firm you will possess loads of data and information depending upon the size of your company. Thus, when you store your information and data in a cloud based CRM software, it will remain private and it can also be protected by inappropriate access.
And when you keep your CRM software upgraded from time to time, you can avoid the system getting hacked by susceptible hackers. Your data and information about customer’s address, phone number, email or any business related data is all safe, secure and private in the CRM System.
Read your blog – 5 Reasons you need to keep your CRM upto date
You might have heard about the General Data Protection Regulation (GDPR) that has come into effect. And for those who are unaware about GDPR, here it is. GDPR is a privacy regulation that provides control over personal data and assures security to the stored information. The personal data may include name, email address, personal interests, location, ID data and further more data.
On May 31, 2019 it was stated in “The Diplomat” about the beginning of GDPR in India which might result to pose new challenges to the users.
If you are thinking that these GDPRs are just for bigger enterprises with huge data, it’s a NO. Every business that makes use of the centralised data to store data of their clients and customers, the GDPR can’t be ignored.
And if you are a CRM software user, here are certain tips which are advised from the National Cyber Security Alliance ( NCSA) –
- The NCSA recommends you to
- Install a firewall which manages the access to all the business data.
- Further add an antivirus program in order to push away the malware and phishing attempts. Phishing attempts are the act of sending fake emails that claims to be from a legal organisation. For instance, you received an email to provide some information that is missing in your account. These informations may be account details, PIN or passwords etc. Further these confidential information is used by hackers for fraud means.
- Then it becomes your atmost responsibility to ensure that your operating systems are updated regularly.
- Make sure you use online dashboard tools that allows the department heads to track the usage of the CRM software and also to be notified when anything is wrong.
- Lastly, check in with the website vendor in order to ensure they are following an established CRM security.
- The NCSA also suggests to train the employees about data-breach prevention and what can be done when such issues occur.
- It is also important to choose a CRM provider who follows the data standards which are established by the International Organisation for standardization (ISO 27001).
Data Security
There are a large number of threats that are related to the cloud data services, it’s not only traditional threats, also other threats like network eavesdropping, denial of service attacks, and illegal invasion, but cloud computing threats like side-channel attacks and vulnerabilities. The subsequent security requirements will limit the threats:
- Confidentiality – Data confidentiality is a property in which the data contents are not made available for the illegal users. Outsourced data is stored in the cloud and out of the owner’s direct control. Only a few authorized people will have access to the data.
- Access Controllability – Access controllability is a property in which the data owners perform selective restrictions to access their data outsourced to the cloud. Owners can give the authority for the legal users to access the data, others cannot access it without permissions. Different users should be granted different access regarding the different data pieces. The access authorization should only be controlled by the owners in a trusted cloud environment.
- Integrity – Data integrity demands to maintain, assuring the accuracy and completeness of data. Data owners always expect that data should be stored in the cloud trustworthy and correctly. That means the data should not be illegally tampered with, modified improperly, deleted the data deliberately. If any undesirable operations get deleted or corrupt the whole data, the owner should be able to detect the corruption or the loss of data.
Read our blog – How to select a CRM system?
Data security in cloud computing
CRM software comes up with the powerful tools in order to access and control your records. You can share and collaborate on records with different departments. As a business firm you will possess loads of data and information depending upon the size of your company. Thus, when you store your information and data in a cloud based CRM software, it will remain private and it can also be protected by inappropriate access. And when you keep your CRM software upgraded from time to time, you can avoid the system getting hacked by susceptible hackers. Your data and information about customer’s address, phone number, email or any business related data is all safe, secure and private in the CRM System.

Read our blog – Five Ways to Protect Your CRM Data in the Cloud
As the CRM softwares contains valuable and sensitive customer information. Thus it ensures-
- Preventing phishing and malware attacks
- Authenticating authorized users
- Managing user-sharing policies
- Encrypting data
- Monitoring transaction logs
Data Transfer— If you want to move your CRM data to a new platform or scale it up to another cloud provider, what will be the process, and how quickly can the transfer be done?
Many CRM platform providers offer multiple options to address each of these issues and provide effective data security standards, compliance and resiliency functionalities.
The CRM security measures gives users the ownership and control over the content through various CRM tools which are user friendly and can be accessed without any difficulty. In order to ensure that the customer data is secure, the cloud data encryption is implemented to store regulated data in the cloud. Thus, it allows users to protect sensitive data which is used to transfer, share or be used for various cloud based environments.

Ensuring Compliance with Data Regulations Through CRM
Information privacy and the challenges of managing and accessing that information within a business are two sides of the same coin. Several reports have highlighted the obstacles companies face in this area. Monitoring and regulating who has access to that information is critical to complying with information privacy requirements. That’s where optimizing your Customer Relationship Management (CRM) system comes in-or should be coming in. Here are the key areas to focus on when you want to optimize your CRM system for information privacy compliance-and stay ahead of the regulations.
Secure Customer Data Access:
Secure customer data access starts with making sure those outside your organization can’t get to customer information without authorization. Many CRM providers offer cloud-based applications that safeguard and back up customer information with robust data security measures built into cloud computing.
Business Visibility and Data Classification:
Business visibility and data classification are where you get to see what information your business holds-and decide which needs protection. That’s where your CRM system comes in: to give you that visibility and help you classify information based on how sensitive it is.
Controlled Data Usage:
Controlled data usage means making sure the right people in your organization have access to the right information at the right time. And that those stored information isn’t misused or accessed without authorization. You need measures in place to prevent that.
Online Server Access Protection:
Online server access protection is about safeguarding customer information by controlling who gets to those servers-and introducing filtered access levels to prevent external intrusion. Well-defined access levels reduce the risk of information misuse or leakage.
Regular Auditing and Verification:
Regular auditing and verification of those access controls can help you spot-and address-any potential information security breaches. That proactive approach is what helps you formulate effective measures for consistent CRM information protection.
Support for Stringent Data Regulations:
CRM systems give companies the tools and guidelines they need to govern access to information and comply with strict information regulations like the EU’s GDPR. By leveraging those capabilities, you can meet regulatory requirements and assure information security.
By adapting these measures, business organizations can optimize their CRM systems to improve information privacy-and comply with information regulations efficiently. That creates a secure, trustworthy business environment.
Read our blog – Data privacy: How do you protect and delete data in the cloud
How to choose the best CRM?

- Include the relevant departments in the evaluation process of the cloud CRM.
- See to that the Cloud CRM vendor is able to customize your requirements accordingly as the cloud CRM is not a one-size-fits-all software.
- Make a wish list of what you are going to achieve once you start using the CRM application. Making these wish lists also plays an important role because when you have goals to be achieved you can concentrate on your work more perfectly.
- Do not judge an online CRM software with its face value. Check out its features and test it out! The expert will take you through the usage of the software where you can clear all your doubts regarding its usage. Once you feel that you are satisfied with its functionality, you can get along with the further procedures. If you are thinking about which is the best cloud based CRM to be implemented in your business. Then don’t waste time and feel free to request a demo at SalesBabu CRM. You can visit our website https://www.salesbabu.com/ to know more.
- Take trials, communicate and read reviews before you select the cloud based CRM software.
- Choose an online CRM software which has user-friendly interface and let your sales reps understand the workings of the CRM application.
Conclusion
While choosing your CRM, see to that the vendor who is providing the CRM application ensures data security standards and is also having reputation in the business world for security. Though with any networked device you can not guarantee 100% data security in cloud computing. Just make sure that your data is hard to get for the hackers because they look out for easy targets while hacking. Being a small business or a business startup do not neglect on data security in cloud computing process. You can also check out the trusted SalesBabu CRM solution. You can also visit our website https://www.salesbabu.com/ at SalesBabu cloud based CRM software and request for a free demo.