How to build an Active and Strong small business sales team?

You might be a small business or even a startup, one of the major requirements for starting your business is an active and strong sales team. And building a strong sales team requires requires training, motivating and directing by a knowledgeable leader who can manage his/her sales reps as a team. 

Sales reps are the ones who form a bridge of communication between the customer and the company. They face success, ignorance, rejection and stress evenly and it becomes the responsibility of the company to motivate and encourage them to work better. Though managing a sales team is no less than a challenge, you can bring in certain strategies and tricks to keep your sales team active. 

How to build a strong sales team for your small business? 

1. Recruit sales reps who are highly motivated to lead the path of success. The right sales reps take work as a challenge and work effectively.

2. Motivate your sales reps. Let us discuss certain strategies to motivate your sales team –
   • Know your sales reps
   • Build trust amongst the sales team
   • Be honest
   • Set goals and walk in the path of achieving the goals
   • Let them make decisions
   • Provide suggestions
   • Appreciate them
   • Provide compensation
   • Respond when necessary
   • Provide required tools

Read our blog – Sales Force Motivation Tips

3. Help your sales reps to improve their efforts and tell them where they are lacking.
4. Encourage your sales reps with rewards and incentives.
5. Train them to be ‘customer-centric’. Teach them how to handle customers and solve their issues. Tough customers are a part of this process. How to manage tough customers?
   • Be patient and calm
   • Do not make them feel they are a tough deal
   • Listen when they say
   • Apologize when necessary
   • Make them feel they are necessary
   • Learn to say when necessary
   • Stand still on your words

Read our blog – Tough Customers are Challenge

6. Provide useful tools to your sales reps to make their work easier and faster.

Top Tips for an Active and strong sales team for your small business  

• Prioritize Customer-Centricity

In the current technology-driven era, information is readily accessible at our fingertips within seconds. Several customers come armed with the knowledge they require even before communicating with your sales team members. As a consequence, the conventional sales pitch may not be what they are looking for. Rather, customers are looking for experts who can acknowledge queries, provide exceptional purchasing experiences, and articulate the distinctive value of your product. Your sales team representatives should realize the role of customer advocates, leading the customers with the right insights and promoting strong relationships between your company and its clientele.

• Emphasize Empathy Over Knowledge

Customer centricity depends on empathy as a crucial aspect. The connections we establish with others are essential to human relationships. While gaining information about products and administrating the sales procedure is proportionally straightforward, soft skills are self-cultivated. It’s pivotal that your sales team representatives need to have the capability to sustain positive relationships with customers or clients. Their sales strategy should demonstrate genuine assistance rather than being recognised as mere strategic operation. As a consequence, employing individuals possessing a strong sense of empathy develops to be imperative for thriving in real-market conditions.

• Embrace the Power of “NO” When Necessary

There are situations where saying “no” to your customers is beneficial for forming a stronger relationship. While it might look counterintuitive, formation of firm boundaries reinforces your dedication to trust and honesty. It’s imperative to interact with your customers the value you place on your relationship with them while being straightforward about your limitations in meeting their expectations.

• An automated technology can help you

Providing Automated business tools for your sales team can help them manage the entire sales activities with ease. The sales reps and sales manager can work in an organised manner with the help of a CRM system. A Customer Relationship Management system is a cloud based software that helps in managing sales activities smoothly. It helps organizations to track sales force activities and streamlines the sales process.

• Be results-driven

Hire people with drive and determination. Create an environment that is noticeably transparent and oriented on key sales metrics. Ultimately, after you put competitive people together in a transparent environment, it drives the whole organization up and to the proper. Ensure that you simply emphasize outcomes to prevent people from confusing activity with productivity. 

• Training matters

Make continuous learning a part of the culture; emphasize and invest in training and professional development. Each and every successful sales organization must have a daily cadence of coaching that is consistently developing the basics of product knowledge, competitive intelligence, prospecting, opportunity management, territory planning, and professional communications.

How CRM helps to enhance sales productivity?

A Sales CRM software comes with multiple features and functionalities to manage sales activities.  

• Sales Forecasts

Sales forecasting is a process of estimating future sales. The availability of right sales forecast at the right time can help the company to make informed decisions and also have a blue print of the sales performance. SalesBabu CRM application allows you to do sales forecast of your sales funnel, which enable you to take prior action to improve sales productivity and can reduce the risk of sales in business.

• Enable Scheduling & Task follow-up

Scheduling and follow ups are one of the major requirements for increasing the sales productivity of the company. SalesBabu cloud based CRM Solution enables companies to do follow up with its customers. This helps you out, to maintain better relations with your customer which can improve the company SLA (Service level management).

The major benefits of follow-ups are – 

1. Know your customer well
2. Able to fulfill customer expectations
3. Customers feel valued
4. Indirectly working for “word of mouth” marketing
5. Customers becomes more loyal
6. Increases up-sell and cross-sell

• Better Quotation Management

The quotation management software helps your organisation to create, submit and track quotes and invoices. Benefits of a better quotation management software are – 

1. Streamlines quotation process
2. Quicker conversion of existing open quotes into contracts
3. Reduces quotation time
4. Sell more and manage less

SalesBabu CRM application enables organizations to make automated quotation easily via application. This helps you to reduce the timing of making quotation in word formats and thus, the sales rep can concentrate more on client handling and increase work productivity. 

• Manage Customer Order’s & Improve Order Processing

An order management is all about keeping track of orders and management of people, customers, process etc required to fulfill them. Here many related functions work together for the order management to run smoothly. SalesBabu cloud based CRM software enables companies to handle all customer orders & interactions on a single screen. This helps you out with the complex process of order management in sales. SalesBabu CRM software facilitates and enhances both tires (Pre & Post) Sales process equally.

• Mobile CRM for sales reps/ field reps

Smartphones have overruled us in the present date. Our day starts and ends with smartphones and internet. The CRM app can be installed on your smartphones which makes your work much easier. No matter even if you are not in your workplace, you can still be updated with the sales CRM App software. The benefits of mobile CRM are as follows – 

• Your employees can communicate with their co-workers of any department and send documents or messages easily.
• As it can be accessed from anywhere you can be updated always.
• It allows sales teams to attend client meetings with real-time client data.
• Your sales reps get the facility to use the various features of the app which indeed makes their work easier and faster.
• You can manage your sales pipeline.

• Task Management

Task management is important to handle your most required responsibilities. Having the ability to manage the customer accounts adequately will make directing upsells and cross-sells to them much easier and may generate more business for you. A CRM system will automatically prioritize and notify you of any actions that require to be taken on immediately so that the connection and dialogue which you have with your customers will be effectively maintained and developed.

• Capturing Leads

Capturing leads could be a very simple and direct way of increasing sales. CRM can look after form fills, which allows your team to be notified of any interest during a  particular landing page on your website. This offers you the ability to abreast on this interest with a phone call. You will be able to customize your CRM software so you can be notified when someone has clicked onto your site, providing the maximum amount of information possible for your pitch to them.

Conclusion 

Sales team development is a never ending process. There will always be better tips, strategies, new objections to overcome, new technologies and competitors etc. 

The Sales CRM has numerous features that helps the sales team to achieve tremendous success in the long run. At SalesBabu Online CRM software we have taken up the valuable customer suggestions and feedback, we have also had constant communication with them and our partners, without which we would be just another CRM provider. 

Are you still thinking about which is the best CRM software which is basically a cloud based CRM software? Then don’t waste time and feel free to request a free Demo at SalesBabu CRM. You can visit our website https://www.salesbabu.com/ to know more.