When we talk about small businesses, means we are always looking for such a tool that can reduce entire IT infrastructure, operation cost and contribute to business productivity and sales. CRM helps you to centralized the full process on one platform and enable you for fast decision making.
We all know SME sector is a vast business term which consists of very complex & micro business processes and to manage the entire functionality, is quite a difficult task.
CRM (Customer Relationship Management) helps you to automate your sales and service processes. CRM helps you to automate and streamline Contact Management, Customer & Accounts Management, Opportunity Management, Customer Sales Order Handling & Processing, Sales Forecast Management, Activity Management, Quotation management and Sales Team Analysis.
Read More – What Is Customer Relationship Management?
Major Obstacles in SME’s Business
SME’s Finance
In most of the small scale ventures, finance is one of the major restrictions. Not many financial institutes want to invest money in startups and new ventures which makes it difficult for growing business have a lot of running capital in hand.
Minimum use of Cloud Technology
In today’s era of technology and internet technologies, using cloud based platform for your business and new venture has become a mandate for every business model. Failing to do so will lead to outdated and redundant processes which might lead to an unsuccessful business.
Read More – Switch to Cloud Based CRM
Wrong Marketing Strategy
With unorganised and limited resources, many small scale companies face the limitation of unsystematic marketing strategies and can cause major setback for growing organisation. In many startups, the sales team doesn’t have a common platform which helps to organise and strategies their daily work, which causes a lot of friction among the team members and lead to missing lead conversion for the business.
Change of Infrastructure and Business Functions
We all are well aware that startups and new ventures have floating population which causes a lot of instability in process upkeep. Major cause of employee attrition can be contributed due to mismanaged work processes and unorganised work among the team members. These changing infrastructure and business function causes a lot of obstacles for small scale companies and can cause major reason of employee unhappiness and dissatisfaction.
IT Infrastructure Cost
Unwillingness to use the cloud based facilities can create a major expenditure of infrastructure requirement for the startup business and adds up to overall business cost of the company.
Read More – 8 Ways CRM Software Can Help Reduce Costs for Your Business
Premises Hosted software applications
Numbers might be less, but still there are startup and new ventures who wish to host software support system within their premises and launch their standalone application with limited features of cloud based facilities in the market. These models may workout for many business model but in general, a limited usage of internet and cloud based feature in current market trend may lead to a lot of issues in overall business management and organisation of application processes.
Product competition with big giants in similar industry
Any new bee in the market has to face a scenario which causes huge competition from business giant and well established business models. In such cases, to survive among the big fish, small scale companies need to be well organised and pre planned on their working model to hit the big bang while launching their business model.
Manpower Cost
Automation is the key of any futuristic business model. If startups and new ventures are relying on manual workers and agents to do every menial work then it can only increase the overall business cost and cause a lot of rework and error prone business model.
Read More – 4 Ways to Boost Employee Productivity
Scatter business information
With unorganised and scattered customer details, every information related to clients, upcoming deals, sales orders sent to client, quotation created and more will be scattered in documents and files all over the sales agents desk. This causes a lot of mismanagement and unorganised system which might cause missing leads and prospective clients for our business.
Read More – Win more Customers with Lead Management Software.
Raw materials
The most important thing for the businesses is the raw materials. Without the proper quantity, poor quality, and the supply of the raw materials at the right time will cause many problems that will affect the functioning of the business and also manufacturing units.
Staying up to date with trends
Some of the business owners won’t be aware of the latest trends in the market. Keeping the business owners well versed in the latest trends in the market is very important for all the owners of the small business.
Funds and accounting
Funds are the main problem in small businesses. None of the businesses will be able to function without sufficient finance. The main reason for this is less availability of not getting approval for the credit cards or loans due to the weak finance, you might have low creditworthiness. So you may need to borrow some funds with high-interest rates which will affect your credit rating. Keeping a proper record of the accounts is also very difficult for small businesses because of the lack of knowledge.
No project planning
Another big issue faced by small businesses is no proper project plan. Business owners just start the business without any plans also without studying about the market, the demands of the markets, and availability of proper needed infrastructures and space. The first step is to prepare a proper project plan and also which includes do’s and don’ts for your business and the workflow to achieve the specified target.
How SalesBabu CRM Helps SME’s To Grow Their Business
SalesBabu automated sales force management software helps SMEs to build & grow their business, brings more internal connectivity, accountability and reliability among all business functionalities at micro level to best customer satisfaction and increased sales revenue.
SalesBabu sales management software offers a chance to Small & Medium Enterprises to take action on required areas, remove complexity and makes it possible to simplify the maintenance and use of systems within the business accurately. This helps you to reduce the numbers of “standalone” systems and reduce the IT Infrastructure cost. So that SME’s can pay closer attention to the matters of their business for further growth and success. A well organised system of customer and client management in a centralized location, help the sales and marketing team to create more personalised campaigns for prospective leads based on their complete background knowledge and convert better sales deal into successful business.
Cloud platform for Small & Medium Enterprises gives a smooth & transparent functioning on all business tiers, in sales process; it is an utmost requirement for each salesperson that each transaction within the customer should be transparent, so that you can provide better service to clients and could reduce the unwanted errors. Also, cloud based repository allows every stakeholder to access common repository at anytime from anywhere to support clients with better efficiency and productivity.
SalesBabu sales management software provides features like MIS inbuilt and custom reports to understand the market trends on their products and organise internal work performance for various agents. Also, features like Mobile sales app, lead management organise the sale process by tracking every aspect of sales lifecycle and creating a systematic system of lead management and tracking.
SalesBabu On-Demand CRM helps SMEs to track entire operational things related to their major business process like; Sales Tier, Service Management, Purchase & inventory Management. This allows small scale ventures to manage their vertical business functions efficiently & smoothly with SalesBabu automated sales force management software without any upfront application development cost.
Read More – MIS: Now Get All Your Reports Just by a Single Click
Conclusion
SalesBabu sales management software is an efficient tool to organise and standardize the whole business process of Small & Medium enterprises with the latest cloud based technology and automated sales force management software features for better profitability and improved performance within the organisation.
